THE FIVE KEY REAL ESTATE NEGOTIATION TACTICS TO USE AND ANTICIPATE WILL BE USED ON YOU.

By Bob Bruss

Every real estate negotiation is unique. With today’s required and optional disclosures, there is so much paperwork involved in typical home and investment property sales, it is difficult to avoid having one or more of these negotiation tactics used on you. Or, you might want to use them on the other party to negotiate the best price and terms from your viewpoint.

Whenever possible, the best real estate negotiators try to avoid confrontational negotiations. But confrontations often can’t be avoided. However, it’s best to always remember there are two important parts to virtually every real estate negotiation – price and terms. As famous negotiator Herb Cohen says in the title of his great book (which I highly recommend) Everything is Negotiable!

Prepared with as much factual information knowledge about the situation as possible, and having inquired as to the motivations and time deadlines of the other party to the negotiation, next we must anticipate the key real estate negotiation tactics to use or to anticipate being used on you. There are many other negotiation tactics, but these five most often are used in real estate negotiations: